Refining And Expanding An App UNIVERSE

Continuously improving and expanding an ecosystem of mobile and desktop apps

Onavo hero image

ONVaO SUPPLIES USEFUL MOBILE DATA SERVICES ON DIFFERENT APPS, SUCH AS: DATA COMPRESSION, APP USAGE MONITORING AND PHISHING PROTECTION TO END USERS ON

The company was ACQUIRED by facebook (2013)

In an ongoing process of less than a year we worked on:

Data visualization

Onavo app usage screenOnavo app usage screen

Improving information accessibility

One of Onavo's main features was to give the users insights about their data usage.

To do so we designed a screen in which apps are organized in a descending order by the volume of data they use, each is given a color.

The frame around the top bar illustrates the usage ratio by changing its size in correlation to the list as it's being scrolled.

5.8GB
3.26GB
1.3GB
987MB
976MB
902MB
847MB
821MB
732MB
689MB
653MB
601MB
438MB
422MB
394MB

Simplifying the INSTALLATION process

Initially the onboarding process included five steps, the last one being an installation of a VPN outside the app.

This was confusing and challenging for the users - resulting in a low conversion rate.

Old flow
Slide 1
Slide 2
Slide 3
Slide 4
Arrow pointing right
VPN

By making the first slide an overview we reduced the process to the bare minimum, from 5 steps to 3.

New Flow
Overview
Instructions
Arrow pointing right
VPN

We also gave clear instructions for installing the VPN as the last step in the process, which helped the users better understand and succeed in their journey.

Onavo app installation instructions screen

After making those changes we saw an increase in the conversion rate.

Conveying the app's value to first-time-users

Old flow

Initially, first-time-users found an empty interface since data had just started to be collected. This made users frustrated and disappointed.

Onavo app old interface screen

New flow

We helped users see the future value for the app and eliminate their disappointment by:

  • Visualizing what the interface might look like after some data is processed
  • Incorporated it in the app’s onboarding flow
  • Replacing the empty interface with a processing indication + message.
Onavo app new interface screen - coach marksOnavo app new interface screen - coach marksOnavo app new interface screen - gathering data

DEVELOPING A COHESIVE ECOSYSTEM OF APPS AND WEB INTERFACES

As time went by additional apps were added to the onavo ecco system

The Onavo Univers

Mobile Apps
Onavo
Extend
Phone scheme
Late
2012
Onavo
Count
Phone scheme
Early
2013
Onavo
Protect
Phone scheme
Late
2013
Web Apps
Market
Insights
Phone scheme
Mid
2013
Audience
Insights
Phone scheme
Mid
2013
Acquisition
Insights
Phone scheme
Mid
2013
Organisation
Insights
Phone scheme
Early
2014

One of our main tasks was to keep a unified language that made usability easy for users and implementation quick and simple for developers.

Onavo Utility IconOnavo Utility IconOnavo Utility IconOnavo Utility Icon

We created a holistic system that kept consistency and showcased unified behaviours.

This allowed for familiarity and made using them easy for people who already use one of the other apps.

It also kept implementation light and easy since a lot of the components and structures that had to be created already existed.